My favourite Youtubers revisited!

A bit more than 3 1/2 years ago, I did a post on my five favourite car Youtubers that saw a lot of interest. Youtube has obviously developed quite a bit in the last three years, with the offer getting ever larger, be it on cars or anything else, but sticking to automobiles, I thought an update on what is worth watching today could be of interest – as well as checking where some of those highlighted three years ago are today!

Starting with the latter, Shmee is as active and irritating as he ever was. His following has grown to over 2.5 million, and his car stable has grown by much more, in millions of pounds… Some of his latest adventures include taking possession of a Koenigsegg Jesko, driving around in a McLaren 750S Spider, and taking a tour to Germany in his new Ferrari Purosangue. Doing so he made a big thing of getting a nail in one of his tires. I strongly doubt anyone felt sorry for him.

Shmee with the big man himself, Christian von Koenigsegg

Doug DeMuro has also made it rather big, in various aspects. Firstly his channel is now up to almost five million subscribers, which is noticeable as Doug hasn’t really changed his approach since he started in 2013, which in Youtube terms is an eternity. Even more importantly though, Doug founded his online auction business Cars and Bids in 2019 and sold it last year to the Chernin Group, netting a very healthy USD 37m. And of course, he also bought a white Lamborghini Countach, which in my book is about as cool as it gets.

Doug has made it kind of big – and an 80’s Countach is a good proof of it!

The other guys I mentioned 3 1/2 years ago are still there, but the only one I feel has really evolved is Throttle House by the Canadian-British duo Thomas and James. Sure, they’ve grown in subscribers, but also in format and types of videos, and these days also get invited to various launches, so they also travel beyond Canada, even to Europe last year, where they completely killed the new MB E63, which is nice to see (that they travel to Europe that is, not necessarily that they killed off the Merc…).

Next to Throttle House, I also want to mention Marques Brownlee (MKBHD), a well-known Youtuber making the others look like midgets with his more than 18 million subscribers. Marques is actually most well-known as a tech guy, doing lots of tech reviews, with a special affinity for Apple. That has however also led him to cars, starting with EV’s, but now also broadening out beyond that. What’s very likeable with Marques is his modest and very down to earth-style, in stark contrast to the two first guys mentioned in this post.

When the time came to get a sports car, Marques knew where to go…

Marques is the guy who drove a Tesla Model S Plaid with the carbon kit and ceramic brakes that you can’t even get in Europe, but then still went for a 911 Turbo S when the time had come for him to get a new daily driver. If anything, that proves he knows what he’s doing!

Finally, good old Harry Metcalfe and Harry’s Garage also gets the tremendous honour of being included on this list. Harry is the founder of the UK car magazine Evo that is dear to this blog and from which we’ve taken our tagline. Harry these days lives on his farm (for which, by the way, he has a separate channel, if farm life is your thing) with a huge barn where he keeps his respectable car collection, and regularly tests other automobiles. It’s low-key, down-to-earth, and in a factual way that I personally really like.

Actually I like Harry even more than usual this week, since his latest video on his new RR Sport Diesel (yes!!) is very much in line with my latest post from a couple of weeks ago. In it, Harry adds another couple of points to the long list of EV problems, notably that of battery degradation depending on climate and charging.

Another Countach – but a good old Diesel as daily driver

Just to give you an example, a Nissan Leaf, what you would think of as the type of small, more efficient car an EV should be, if driven in a warm climate such as California and charged to a large extent on fast chargers, as anyone not having a charger at home would do, loses 50% if its battery capacity in a few years. Harry also quotes Toyota’s CEO Akio Toyoda, who last week said he doesn’t see more than 1/3 of the global car fleet being battery-powered in the future. Could it be that a few voices of reason are starting to appear, ever so slowly?

Anyway, do watch Harry, Marques and the Throttle House guys, since if you read this blog, chances are you’ll like them. And if you feel I’ve missed someone that I should be aware of, please don’t hesitate saying so in the comments!

When AMG means business

AMG. One of the most famous abbreviations in motorsport, and obviously to Mercedes what the M cars are to BMW. The three letters stand for the first letters in the two founders’ names, Aufrecht & Melcher, with the addition of the G for Großaspach, the German town where Mr. Aufrecht was born and where AMG was founded in 1967 as a tuner of Mercedes cars.

The firm moved to Affalterbach in the 70’s and following an increasingly close collaboration with Mercedes-Benz over the years, Mercedes became AMG’s majority shareholder in 1999. No doubt the addition of AMG has greatly helped improve Mercedes’s image, but that has however come at a price, namely an inflation not far from Venezuela’s in terms of how AMG badges are applied to all product lines and most cars in the Mercedes line-up. For obvious reasons that’s not to everyone’s taste. Fortunately though, there is a very good remedy, one that will celebrate its 15-year anniversary next year: the AMG Black Series cars.

It was the newly created performance studio of AMG that in 2006 set out to start producing very limited numbers of more focused versions of some cars in the existing Mercedes line-up, under the name Black Series. The cars were thoroughly re-worked, including performance increases but also chassis changes and improvements to suspension systems (typically adjustable) and brakes. Weight reduction was also high on the list, notably by an extensive use of carbon fibre. What wasn’t reduced was the price, as Black Series cars were typically at least 40% more expensive than regular AMG models. 5 different Black Series models have been built so far that I’ve summarized below.

SLK AMG 55 Black Series

Launched in 2006, the SLK started the Black Series range and early on made clear that a Black Series is not a convertible, as it was changed to having a fixed (carbon) roof. Power was up 40 hp to 400 hp, weight was reduced around 50 kg to around 1500 kg, suspension was stiffened, the chassis was widened and brakes were re-enforced. Around 120 SLK 55 Black Series were built all in all, the smallest production number of all Black Series cars so far.

CLK 63 AMG Black Series

The CLK followed a year later and became the first car to use the well-known 6.2 litre V8 engine that has equipped three of the five models so far, here developing 500 hp. The track was much wider than on the standard car, meaning both the body and tires increased as well. No doubt the Black Series took some inspiration from the DTM version of the CLK at the time. 700 CLK Black Series were built until 2008.

SL 65 AMG Black Series

The monstrous SL 65 Black Series followed in 2008 and was actually built by the independent race engineering firm HWA Engineering in collaboration with AMG. The SL 65 has an extravagant design were basically only the doors were retained from the original car. Like the SLK, it also got a fixed roof. It’s also the only car in the Black Series line-up to use the 6-litre V12, here developing 670 hp. 350 cars were built all in all.

C63 AMG Coupé Black Series

Less spectacular but arguably more efficient was the C63 Coupé launched in 2011. The 6.2 litre V8 was back, now developing 507 hp, the track was widened, the suspension was reworked, and if the changes weren’t enough, further track packages could be added on top. 800 C 63 Black Series were built in total, the most of any Black Series so far.

SLS AMG Black Series

Finally the SLS AMG Black Series was launched in 2013. The 6.2 litre V8 now delivered 631 hp and weight was down by around 70 kg compared to the standard version, mostly through extensive usage of carbon fibre. Only 350 of the SLS Black Series were built and although it’s not easy to add to the drama of the standard SLS, the Black Series does a good job of trying!

Black Series cars are no weekend cruisers but rather the most track-focused cars in the AMG line-up. The earlier cars were a bit hampered by having to resort to the standard AMG automatic transmission with no manual version available. The double-clutch box introduced on the SLS in 2013 solves the issue, but I can’t help thinking that a stick shift would have been a nice alternative on the early cars.

A Black Series car would be an alternative to the more hard core versions of other Porsches, Ferraris or Lambos. Thanks to the very limited production numbers they hold their value well, and in some cases such as the SLS, prices have risen quite steeply since new. The SLK 55, CLK 63 and C 63 are the cheaper cars, with the SLK 55 starting at just under EUR 100.000 and the CLK and C 63 between EUR 100.000 and EUR 150.000. The SL 65 starts at around EUR 250.000 with the SLS coming in between EUR 500.000 – EUR 700.000.

There is a lot of activity at the AMG performance studio right now, as it’s become official that the AMG GT Coupé will be the next and sixth Black Series model. The car has just been presented and Shmee, one of the Youtubers I follow (as mentioned in my post a few weeks ago that you can read here), just did a very detailed walk through of the new car, so I’ll let him do the honours – enjoy!

My top 5 car Youtubers!

With the ever-increasing offer of digital media, the written word is certainly challenged today. We’re therefore grateful that you still read this blog and if you do, chances that you follow a few car-focused Youtube channels is obviously quite high. Today I want to bring you my top 5 in this large universe – some you may be familiar with, but perhaps some can bring new inspiration. The list is by no means exhaustive and there’s certainly a lot of other good stuff out there – your suggestions are more than welcome!

The listing below goes in some kind of fame-based order and I’ve chosen to focus on non-professional car enthusiasts who have developed their channel from scratch, built a following and today in some cases made it something they can live off. If you’re toying with the idea, be aware though it takes a lot of work, time, patience and luck. An additional difficulty is of course that a car vlogger (without his own car collection like Shmee) will only win followers if he drives exciting cars, but he’ll only get access to those cars if he has a large following… Let’s just say I will keep my daytime job for now and stick to writing this blog! So here we go (clicking the title will take you to the Youtube channel):

Shmee150 – Tim Burton

Having made good money selling an electronics web store, the London-based Tim aka Shmee we all love to hate started vlogging ten years ago and has over the last decade in parallel built himself an impressive car collection. Updates around these are at the center of his films and Shmee also has a great network of friends especially in Germany, who also have highly interesting garages. The focus is clearly on super cars which he sometimes also takes to the Nürburgring and other exciting places. Yes, it is definitely irritating that this school boy looking guy with the high pitch voice has more money than you, but a lot of people have learnt to live with it and Shmee today has over 2 million followers.

Doug de Muro

Everyone knows Doug and no one is indifferent to him. This California-based, ex-Porsche mechanic writes columns for various car sites and started filming car tests in 2016 which are today followed by more than 3.5 million people. No one can compete with Doug’s focus on a car’s ”quirks and features”, partially making you forget that the actual driving in his 25-minute videos is down to a few minutes and doesn’t give much away in terms of the actual driving experience. Doug has also developed an index, ranking cars in various weekend and practicality categories. His preference is certainly for super cars but these have become quite diluted with a bit of everything – not all of it exciting.

The Straight Pipes – Yuri & Jakub

Two Canadian guys who put the focus on driving mostly on roads in Ontario, including their favourite cliché corner that filters well-behaved cars from less well-behaved ones. Jakub is a big fan of launch controls, Yuri is the interior entertainment specialist. Unlike Doug de Muro who went into the Covid lockdown with a large reserve of videos, Yuri and Jakub had to resort to virtual tests for a few months. They are however back for real now and enjoy around a million followers. The guys test a bit of everything, from family to sports cars, typically in the top versions.

Throttle House – Thomas & James

Canadian Thomas started the channel in 2016 that English-born James, today living in Canada, later joined. Throttle House today has around 700.000 followers with focus on exciting sports cars where driving both on roads and tracks is at the center of the films. There are a bit too many bad jokes based on English-Canadian language differences, but it’s nice with a blog with a pure driving focus.

Jayemm On Cars – James

Lotus-loving Englishman James is a car-loving photographer who is a member of the Clarkson & Co Drive Tribe. He started making films 5-6 years ago but has struggled with the challenge mentioned initially, access to attractive cars needed to get a nice following. Today he’s reached 100.000 followers, making it a bit easy, and his driver-based videos filmed on the English countryside are entertaining, since he knows his stuff. The focus is on sports rather than supercars, including gems from the 80’s and 90’s.

I hope you’ll enjoy some of the above-mentioned, and do please post your suggestions in the comments!